Social Media has become a part of online business nowadays. Now you can sell and promote your products. Social media marketing is one of the most popular ways of advertisement.
It is also a trending profession. Many young freelancers are coming to this profession to promote your products and earn revenue from it.
Social Media marketing has some advantages and disadvantages. In a way, it is good for your business. On the other hand, it can harm your business.
Today, we will share some advantages and disadvantages that you don’t know about social media marketing.
So, let’s get started.
What is Social Media Marketing (SMM)?
Social Media Marketing is basically a process of targeting your audience from social media to promote your products or spread brand awareness.
Social Media Marketing is a way by which you can establish your social media existence on major social media platforms like Facebook, twitter, youtube, Instagram, Pinterest, etc.
Not only that you can create and post content and advertisements, and collect feedback from your audiences directly.
Advantages of Social Media Marketing
Social Media Marketing is not an easy task. It needs both strategy and creativity. According to research, approximately 98 percent of marketers are using social media to promote brands and sell different products.
There are tons of advantages of Social media marketing. We will discuss a few of them here.
Social Media is a great place where you can promote your business. You can post content and advertisements that are relevant to your business. It will help you to interact with customers, vendors, employees, sponsors, etc.
If you have started a new business, social media marketing is something that will help your business grow. When you constantly post your product, service it will help you to create your brand awareness.
Eventually, when you have established a brand it will help you to get some loyal clients as well.
Without marketing your brand on social media, you won’t get organic traffic. We all know that millions of people are using social media and there are at least thousands of customers or users who use similar keywords that you have already ranked for. When you promote your products on social media, they will easily find what they are looking for. It will help you to get more and more organic traffic.
Get higher ranking in Search Engine
We all know that social media will not help you to improve your ranking on the search engines. Most of us do not visit the second or third page of Google, as we all get our answers on the first page.
What you can do is, create a website, post quality content, infographics, videos, etc. use search engine optimization to bring it on the first page.
When your website is not the first page, start posting relevant high-quality content, photos of your employees, activities, products, and services on a regular basis. It will give a professional look to your social media. It will look more credible. Then people will start like, comment, and share your post on social media.
Social Media is a place where millions, even billions of people hangout. There will be thousands of people who are looking for similar products that you are selling.
Target your audience, post relevant and quality content, and promote them. When people will find the product they are looking for, they will check your business, reviews, and if they like it, they will instantly purchase your product.
Social Media Marketing has a higher conversion rate than other marketing strategies.
Direct feedback from customers
When you start an email campaign, TV or radio advertisements, newspaper ads, website banner, etc. You won’t get customer feedback instantly. You don’t even know whether they have checked your ads or not.
Whereas in social media marketing, you will get to know the insights instantly. When you start a campaign on social media, you will see people start liking, sharing, and commenting about your product or service.
You will know what things you need to improve, what are their demands, etc. This direct feedback will help you to do more research, improve, and grow your business.
Know more about the marketplace
Social Media is a place of research. When you start a business. There will be hundreds of people who are doing the same business.
Suppose, you have started a fitness center. It is obvious that there are hundreds or even thousands of fitness center is already available in the market.
What you can do it, follow their pages, visit their websites, research on how they are promoting their business. It will help you to know more about the market.
Disadvantages of Social Media Marketing
Undoubtedly, Social Media Marketing promotes your business. Does it really have any disadvantages? Unfortunately, yes. Like all other marketing strategies, Social Media Marketing has some disadvantages.
I know you are very curious to know about that and we won’t definitely keep you waiting.
It is not for business
The reason why social media has been introduced had a purpose. The purpose was to share what you are up to, your photos, the chat will friends, share videos, etc.
It was not introduced to the business. Nowadays, it has become a place where people have started to sell everything. Social Media has become a place like Walmart.
There are many people on social media who are here to communicate and spend a good virtual time with their family and friends. They might be your targeted customer. But they will not care what you are selling or whatever. They will completely ignore your campaign.
As I have said before, social media is not a place for business. On social media, you will get both positive and negative feedback. I know it’s obvious.
But on social media, people can see all the reviews and recommendations. Let’s say you have a business page where you have 30 positive feedbacks and five negative feedbacks. People will go through negative feedbacks first. It’s human psychology.
These visuals of negative feedback can drive your customers away. It will also affect your brand reputation.
There are millions of groups where people discuss products and services. Suppose, one of your competitors post negative content about your brand and hundreds of people are watching this, and comment on the post.
So, negative feedback is a major disadvantage of social media marketing.
Low Return on Investment
Return on Investment is something that will define how much you have earned on every $1 spent. Social Media Marketing has definitely a low return on investment than other marketing strategies.
You don’t post on social media every single day. The thing that happens next is that your page starts losing the number of followers. Only the loyal customers of your page will stay.
It is obvious that all of them won’t purchase from you because they might not need that product. So, it clearly means that Social media marketing has a low ROI.
While you are doing business, you have to keep in mind that, Time is money. Social Media is a time-killing machine. When you start any campaign or posting regular content on social media that means you have to spend a lot of time there.
When your business is new, it will not work well for you. The process is really time-consuming. It will make you less productive. The time you are spending on social media, if you spend it working and planning for your business it will be more effective.
Yes, Social Media Marketing has some disadvantages. But it has tons of advantages too. Social Media Marketing helps to create opportunities and grow your business.
If you do not have any profiles on social media, create them. Start updating interesting, relevant, and quality content. It will help you to get followers soon.
If you are thinking to create your social media existence, I would recommend you do it right away. Social media is updating every day. Moreover, there are hundreds of competitors are already on social media. Don’t let them drive away your potential customers.