As soon as you are done with creating your website, no matter what kind of website you have, then you have to go for SEO.
SEO is like marketing. It helps you to rank your website so that people can easily find your website. If you want to create a brandable website, SEO is the most crucial thing for it.
There was a time when SEO was very easy. You just need to post contents, do some backlinks and you would see your website on Google’s first page. But, now it is not that much easy.
Google is updating their policies almost every month and it is becoming tougher to hold your position on Google Search Engine.
If you don’t work on your website’s SEO, all of your money that you have invested in domain, hosting, website creation will be in vain.
Today, I am going to share with you some common SEO techniques that you must know as a webmaster.
This content will be an
This content is especially for the beginners. But experts can take some ideas from here. As learning is a never ending process and I am still learning and experimenting on website creation, SEO etc.
I would share some SEO techniques from my experience till date and I hope this will work great for your website in 2019.
So, Let’s get Started
What is Search Engine Optimization (SEO)?
SEO is actually the process of organic, free and natural traffic from search engines. It is a process of increasing numbers and quality traffic to your website. As you know that the major search engines like Google, Yahoo, Bing have some primary search results.
All the website are being shown there based on their ranking. This process of being ranked your website is called Search engine optimization. This is the only way that organic visitors can find your websites easily.
According to the research, websites that are being shown on search engine’s first page receive approx 95% clicks. Moreover, if your website appears on google’s top pages, the chances of visiting your website also becomes higher.
Why it is Needed?
Search engines are actually the primary navigation of internet users. It brings targeted traffic to your website. No matter what your website is all about, SEO is the roadway that will bring quality and organic traffic for your website.
Let’s make it more simple with a live example. Suppose you have a company that manufacture biscuits.
Now, if you only produce them and keep them in the warehouse, will you earn profit?
Will people be able to know about your product?
No. What you have to do is to promote them. You can introduce difference campaigns and some other marketing strategies that can bring customers for you. SEO is like that.
It will bring visitors to your website and this is the reason, SEO is crucial for a website.
Many of you send me emails that you have done SEO for your website, but you are not getting enough traffic on your website. The reason is very simple. Though we are using some popular search engines but there are hundreds of Search engines available on internet.
Search engines are very smart and they are updating their service to provide actual information to the visitors. The reason for not getting enough traffic is not doing the right seo for your website.
You must have to be updated yourself with the current SEO techniques, otherwise you will lose traffic day by day.
Can I do it for myself or I need a professional one to hire for SEO?
Search Engine Optimization is a vast topic. If you have proper knowledge of SEO you can do it by yourself. But if you are not an expert, it is better to hire a professional one.
You can do the basic SEO but if you need your website rank doesn’t fall, and earning constantly from your website, it is recommended to hire a professional one,
If I talk about myself, I am a website developer and I have been working in this marketplace for a long time.
I have some personal websites too which helps me to earn my living as well. Due to my working purpose I have learnt the basic SEO. But to provide quality service to my clients and earning my living from my personal websites I have hired a professional SEO expert.
This is the reason I am not giving you an in depth idea because I am not an expert.
Here, I will just share my experiences that will help the beginners to learn the basic SEO techniques.
However, it is recommended to hire someone professional for your website SEO. If you can invest your time,commitment, patience to learn then you can do it by yourself. But it is a long term continuous process. SO, think and choose what you want to do?
What is SEO in 2019?
In 2019, SEO has become very technical, analytical and creative. Google is updating their SEO algorithm almost every month to provide actual and authentic informations to the visitors. If your website has false or less information, your website rank might fall.
Besides, Google has introduced Artificial Intelligence to their interface. So, now the SEO process has become tougher. Once there was a time, when you website had ranked easily. Now, the scenario is different my friend.
More than 150,000 website have been launched per day. So, you can imagine the level of competition you have to face. If you have good contents you will see the face of revenue otherwise it is recommended not to waste your money.
SEO Techniques for Beginners
I have mentioned several times in the content that this content is not for the experts. It is for the beginners to let them know some common SEO Techniques that they should know as a web developer.
I have shared my knowledge and experience to you only because there are lots of people who don’t know how to do SEO and don’t even hire professional.
What they do is read some contents and try to do it by themselves. It actually creates a mess.
So, I decided to make a guideline for you so that you can do the common SEO for your website and then you can go for a professional one if needed.
On Site SEO
There are some elements for SEO should be done on your website. That is called the on page SEO.
I hope you guys have heard the name of link building, right? If no, then do a little bit research on it. For link building, it is important to do on page SEO properly on your website first at least on your homepage.
Always, remember that never overdo it on your website. Say for example overeating can cause you food poisoning, isn’t it?
In that way if you over optimize your website, Google has introduced a penalty for that. So, Never ever do that.
If you are not sure about the keywords, you can take help from the Google Adwords to get some suggestions or you can go through a keyword research process.
Title tag is something that tells the search engines about the page is all about. It should be equal or less than 70 characters that includes, you brand name and some keywords regarding to that particular page only.
It provides little more idea about your website to the search engines. However, experts have a debate regarding meta description is that does it actually helps to rank your website?
I would say not to listen those debates, write your meta description by keeping a human audience in mind because it shows in search results.
Are you using WordPress on your Website?
If you are using WordPress on your website, you are very fortunate. Because you can add title tag and meta description on WordPress by using a plugin.
Some of the plugins are All in one SEO, SEO by Yoast etc. Besides, if you use premium plugins you can get SEO suggestions as well.
Other On site SEO elements
Though Title tag and meta description are the most important elements for onpage SEO, But, there are a few more elements that are also needed for onpage SEO. They are:
- Internal Links
- Header Tags
- Bolded Text
- Image name and Alt Tags
Off Site Optimization
Off page optimization is very much popular and the most controversial one among the experts. It is also known as Link Building.
The objective of off page SEO is to link your website to other people website. It actually helps your website to rank easily.
It is like votes. Each links are considered as single votes and they are asking Google to increase the rank of your website because it is authentic.
If you are worried about finding links, don’t worry. You will find a lot of way to find them. Besides, I am here to help you out. There are three proper ways for link building aka off site optimization. They are:
- Organic Link building
- Black Hat Link Building
- White Hat Link Building
It is really hard to get organic traffic and this is the only reason why off page optimization is very much popular. I want to remind you that never do over optimization for your website and it is not recommended it is a strict No.
So, finally we are at the end of our article. This is a basic and Common SEO techniques guidelines for beginners. I have some plans to write in depth SEO articles for you.
I have already started my research on it and soon it will be published.
I would recommend you guys that if you don’t have knowledge on SEO but want to earn a living, don’t forget to hire a professional one. But if you want to do it by yourself then take your time, have patience, do a complete research and if you don’t understand anything then wait.
My article on in depth SEO is coming soon. Till then stay happy and don’t forget to share your experience with me.