Many of us heard the name Of Search Engine Marketing. But some of us know actually what does it mean and how it works. If you want to show your website and products on the top of the searches in search engine you must use search engine marketing.

Today I am going to discuss Search Engine Marketing step by step. If you want to promote your website and product online using search engine marketing, then today’s article will help you to get a basic idea.

So, let’s start from what search engine marketing is and how does it work.

What is Search Engine Marketing (SEM)?

Search Engine Marketing is the process by which website traffic can be increased by purchasing an advertisement on search engines.

Search engine Marketing is the most popular and effective way of growing business in a competitive marketplace. There are millions of, so there is a lot of competition in the market. Without advertisement, it is really to get the attraction of customers.

And Search engine marketing has been a great way to promote businesses and products to grow a business. In this article you will learn the basics of search engine optimisation and how can you use search engine optimisation for promoting your product correctly.

Search engine marketing is doing marketing business using paid advertisement or ads which will appear on search engine result pages.  In this process, advertisers bid on some chosen keywords.

By these keywords, users of Google and Bing will find products when they will enter keywords to find products or services. And this will give the opportunity to the advertiser to show their products or services along with other searched products.

These promotions, regularly known by the term pay-per-click advertisements, arrive in some different style and formats.

Some are little, content-based promotions, while others, for example, product posting promotions which are PLA or product listing advertisement otherwise called Shopping advertisements are progressively visual, item-based ads that enable purchasers to see essential data initially, for example, cost and audits.

Search engine marketing’s significant advantage is it offers advertisers to post their ads in front of those customers who are motivated and are ready to buy that product.

No other medium of advertisement can do the same thing.  And that’s why search engine marketing is the most effective and powerful for promoting a business.

 Search Engine Optimization VS Search Engine Marketing

Many of us don’t know the actual difference between SEO and SME. SEO means Search Engine Optimization. And SEM means you know because I have already told you.

In SEM There is no scope of paying Google for trafficking audience and clicking on an advertisement. But in Search engine marketing you can advertise your product through Google and can bid on keywords for promoting your product to appear in searches.

If you want to improve your businesses online and want to grow your business, it is essential to use both SEO and SEM. SEO determines the keywords and SEM helps to promote those keywords for locating your business to customers.

Search engine optimisation leads audiences to top of the funnel, whereas search engine marketing leads them in a cost-effective way to the bottom of the funnel.

How can You Find Keywords?

Without keywords, advertisers cannot bid to Google for promoting their products.  We can say that keywords are functioned as the heart for search engine marketing. When the customer searches for a product he/she searches the product with keywords.

So knowing the keywords is very much important for search engine marketing. You need to identify those keywords which are related to your business and your potential customers.  There is an easiest way to find keywords about your product and business.

Do you know what this is?

Let me guess.

No you don’t. You can use WordPress’s free Keyword Tool. Yes by using it you can find necessary keywords relating to your products and businesses. 

It is really simple to use. Just type your business or product name and click on get keyword ideas. You will get sufficient number of keywords from where you can choose the best.  It is free and can show you the competitor’s keywords with valuable information.

Use keywords which are most popular like buy, free shipping, and discount on, coupon and deals on.

How can You Get Paid by Search Engine Marketing?

You can promote your business, and your business website will show in the top of search if you pay Google to those keywords which will lead your customer to click on your webpage and choose your product.

If you can invent something, then you must go for PPC Search engine marketing. PPC means pay per click. PPC or pay per click is the most useful widespread tool to get paid from it.  With a PPC campaign, your website link or your product link can be used by others webpage or blog. It is called CPM.

CPM means cost per impression. You have to pay the person who will lead your customer through his website or blog. And when your customer buys something you will get paid.

So by Search engine marketing, you can bid keywords and also can use CPM for extra trafficking of your website. Targeting your customer has never been too easy as search engine marketing.

 You need to pay money to Google or Bing and then your products will be shown in the top of searches.

Alternatives to Search Engine Marketing:

If you are a small business owner and you don’t have sufficient amount to advertise your product by search engine marketing, then I will advise that you should use a social media platform for promoting your product.

Use social media campaigns and hold contest and giveaway to promote your business online. It is not too much effective but can be done for short term marketing.

Final Words

As we came to an end of our today’s article, now we are known with the term of search engine marketing.  Search engine marketing is very much useful to promote your product and to grow your business. So if you want to improve your outcomes online and wants to show your website in top of the searches in the search engine, then you must go for search engine marketing. So try it and get the best for your business. All the very best. Happy online.

Written By

Jarin Sultana Sanramoni

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